CASE STUDY
Phone Case Displayer
1
Challenge
Bell set out to promote handset cases at 228 stores across Canada. Our mission was to develop a creative fixture that would accentuate the durability of the cases while making it a self-install unit for store
staff.
2
Solution
After putting each case through rugged testing – including running them over with Tony’s car – we had a eureka moment. This led to much discussion on materials usage and hanging hardware. In the end – RI developed a fixture made of clear and white acrylic with easy to change out graphics and equipped with magnets to attach to the fixtures.
3
Results
There is no substitute for effective merchandising displays. A simple creative treatment was used that can offer Bell a durable and easy to manage display system. Cases and graphics could be easily replaced and the fixture could be placed in a compact box in the back room. There really is no alternative to the in-store shopping experience.
We were invited to collaborate with the museum in developing display materials that could help convey information and feel contemporary while respecting the institution’s proud heritage.
100 Leek Crescent, Unit 4
Richmond Hill, ON, Canada L4B 3E6
