Bell & Staples
Nationwide Retail Rollout
When Bell partnered with Staples to roll out wireless services in more than 300 Staples stores across Canada, the challenge was clear: integrate Bell’s Virgin Plus and Lucky Mobile offerings into a national retail footprint while respecting both companies’ brand standards.
Our team collaborated closely with Bell and Staples to design and deliver a cohesive in-store experience. The solution featured premium retail fixtures including illuminated acrylic Wi-Fi icons, acrylic table wedges, branded T-stands and placemats, along with powder-coated metal frames fitted with changeable backlit signage. Each element was engineered for durability, flexibility, and visual impact.
The result was a successful national launch that expanded Bell’s retail presence within Staples. The sleek, custom fixtures elevated the customer experience, attracted attention in busy store environments, and demonstrated the power of strategic retail merchandising displays to drive awareness and engagement.
Looking to enhance your retail footprint with custom signage, branded fixtures, or national rollout support? Contact us to see how our print and display expertise can help your brand connect with customers.
