Valentino
Born in Roma Pop-Up
As part of the national rollout for Valentino’s Born in Roma Extradose fragrance, Resource Integrated partnered with the brand to deliver an immersive retail pop-up experience inside Shoppers Drug Mart locations across British Columbia, Ontario, and Quebec.
The activation captured Valentino’s signature elegance with a bold, modern twist, featuring a custom-built retail display that stood out in a highly competitive beauty environment. From design and fabrication to logistics and installation, our team provided a full turnkey solution that transformed the retail space into a high-impact brand moment.
The final setup featured sleek structural framing, vibrant Valentino Rhodamine Red accents, and elevated visual merchandising to maximize fragrance visibility and deepen shopper engagement. Every detail was executed with precision to maintain brand consistency and ensure a flawless presentation.
The result was a captivating cosmetic pop-up display that not only drew attention on the beauty floor but also supported sales growth and strengthened Valentino’s retail presence throughout the campaign. Looking for merchandising displays or retail pop-up shops that engage shoppers and drive sales? Contact us to learn how our retail solutions can make your brand stand out.
